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Are you in doubts whether to spend on developing mobile responsive website or not? Here are five compelling benefits of mobile responsive websites and how it improves profitability of your business.

For all those of you who are new to mobile responsive websites and need the buzz word translation, here’s what it means. Interface of the website adapts to the framework of the mobile device it is accessed on. This makes browsing on the small screen of phones more convenient and user friendly. Let’s quickly get on to the amazing benefits your company gets by developing a mobile responsive website.  

Benefit #1 Deepen your reach: Phones with internet connection have radically disrupted the long established pattern of surfing on laptops and PCs. Now there are significantly more people browsing the web on their phone. Mobile adaptive website help you broaden you reach to wider customer base and tap into the wide pool of mobile users.

Benefit #2 Keep customers engaged: Say, you own a fashion accessory online store. Your customers can check out the latest deals, share it with friends and make purchases even when stuck in a traffic jam or while walking their dog. Your products appear pixel precise and the shopping experience is smooth and flawless, no matter which phone your customers use.

Benefit #3 Increase average order size: By giving customers more ways to connect with your business, you increase their convenience. More touch-points translate into more sales per customer. It’s as simple as that. Experienced website development company can significantly improve the interface of your mobile responsive website for ease of use.   

Benefit #4 Branding: Anything extra you do to improve customer experience or give them more convenience, eventually creates a positive impression about your company. A website development company with deep knowledge of customers’ purchasing patterns will benefit you beyond your imagination. You can go one step advance and develop a custom mobile app that smartly promotes your brand and keeps customers engaged.

Benefit #5 Stride ahead of competition: Mobile responsive website is gaining popularity. Mobile commerce or mCommerce is slated to be the next big revolution after eCommerce which limits shopping through PC and laptop. Being among the early adopters of this technology will give your business the early bird advantage.   

Bonus Benefit it’s very affordable: Cross platform mobile website recognizes the platform it is accessed from and the website interface adjusts to it. Simply get a mobile version of your website developed on any suitable mobile cross platform and you instantly tap into the users of iPhone, iPad users, android, BlackBerry and Windows Phone.

                   
OpenXcell Australia is a leading website development company having deep experience in high-end mobile website development. If you are planning to develop a mobile responsive version of your site, get in touch with our experts on http://www.openxcell.com.au/

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